Summer is almost over and the Gon Fashion team is back on our laptops to update you about the incoming news and what we have missed during the last month. While we were drinking cocktails on the beach, the fashion industry did not stop. Even on holidays, it kept working on the presentation of the upcoming season’s new trends. India is the country which first started the ball rolling with the LAKMÉ FASHION WEEK. From the 16th to 20th of August, Mumbai was the location of the eighteenth edition of the Indian fashion week.
NEHA AGARWAL | NIKITA MHAISALKAR _ Winter/Festive 2017
Inaugurated in the 1999, the LAKMÉ FASHION WEEK is sponsored by the leading Indian cosmetics brand LAKMÉ in collaboration with IMG Reliance Ltd, an influential sports, communication and fashion company. Since its first appearance, the Indian fashion week has had the mission to redefine the future of fashion and integrate India into the global fashion world. Is it succeeding in its purpose? Absolutely yes.
SUNITA SHANKER _ Winter/Festive 2017
Especially in the recent years, the Indian fashion week is one of the most interesting event of the fashion industry globally speaking. Its success is based on choosing designers who are able to find the right balance between tradition and modernity. Although the garments could sometimes seem too attached to Indian culture, they instead have impressive contemporary features. Each creation has its own identity that makes it forthwith recognizable, and the last edition of the Indian fashion week is an evidence of it.
ANAVILA _ Winter/Festive 2017
Designers like Sunita Shanker, Anavila, Divyam Mehta, Narendra Kumar, Divya Reddy, Nikita Mhaisalkar, Neha Agarwal do not give up on their customs of fine silk and handmade sari, but they enhance them into a contemporary estethic. They create a new style suitable not only for Indian people, but for a worldwide audience.
DIVYAM MEHTA _ Winter/Festive 2017
In the fashion system, where there is the tendency to emulate the styles of others and to be overwhelmed by the trends of the moment, the Indian fashion world reminds us that countries and fashion designers have their own identity to keep alive and enhance.
NARENDRA KUMAR | DIVYA REDDY _ Winter/Festive 2017